Good Night Snoozy.
A year later, the same client introduced us to a potential operator to buy the Snoozy (a name that came about as the reincarnation of a bed product we had designed in 2000), and the concepts were challenged from an operational point of view. It was apparent that these operational demands needed to be considered into the whole design process.
How many Snoozy could be stacked on a 40ft truck & How quickly could a Snoozy be installed?
Find the answers to these and we may just have a winning product!
Once we had the dimension and strength, it was all about speed of installation.
We got that opportunity and they loved it and we were able to back it up with all the knowledge we had developed over the year on how to operate and deploy. A brief was given to prove the concept into a reality.
We were challenged to produce a working prototype which would allow up to 40 units to be stacked on a truck and to then be installed in under 6 minutes once in situ. We had a self imposed time of 3 months to make it work as the launch date would be the following summer at Glastonbury and we need 6 months for tooling and production.
We needed to accommodate twin and double bed bases that needed to pack down within the frame of the Snoozy for transport and to be strong and durable for all kinds of activations.
We needed shelves, lighting, USB charge points and locking doors. As we were custom making every element we designed the main frame to incorporate all these elements so we could hide it all.
This in turn minimised the chance of breakages and resulted in a very clean and slick interior. For an added bonus, the lights were colour changing LED with a remote control unit, allowing you to lay in bed and adjust the mood lighting to suite.
The biggest design element beyond the purpose extruded aluminium frame to house all the electrics and sliding doors was a new hinge system which held the fascia to the flooring. This was the magic component, which not only made installation effortless, it also made it ridiculously fast and accurate with minimal risk to the equipment. The first test build went so fast that we were concerned that we had actually forgotten something out!
We filmed the whole process and uploaded for a very excited and expectant CEO of SnoozeBox.