FastArchitecture at the Festival of Speed.
The premium motor event in the British calendar, Goodwood Festival of Speed, saw an extension in the number of AirClad structures in 2019 over that from the previous year.
The Future Lab zone was a key, up-market sponsorship area with the likes of Vodafone, Goodyear and CarGo who all exhibited in their own contemporary XPO 10 structure, from our EXPRO range, with branded black AirCells.
Commissioned to rent, install, manage and de-rig the three structures, the AirClad Crew took just 2.5 days with 8 members of our highly trained team, with one dedicated project manager and a crew chief! De-rig was even quicker!
In addition to the Future Lab structures, the agency RPM approached AirClad, following the success of the structure we provided in 2018 for Sky Sports. Their brief was to create a terrace structure on the track side, with ample shading from the sun which was provided by the addition of a larger XO6 structure on the terrace. (see main image).
Citroen also made contact, with an opportunity for us to provide their main stand which was the first time in a number of years that Citroen had attended the festival. The brief was to provide a contemporary 10x15m structure to house their new all electric car concepts.
Airclad managed the full rental of the XPO10x15, including custom branding of the structure including AirCell and fascia branding, working directly with Citroens’ events agency Strata.
‘Founded in 1904, the FIA’s initial aim was to bring coherent governance and safety to motor sport.
Through the expertise gained in that arena, the FIA has since grown into a global organisation that not only promotes motor sport, but also safe, sustainable and accessible mobility for all road users across the world. As such, the federation works across three key interlinked areas of activity – Sport, Campaigns and Mobility. In the realm of Mobility, the FIA aims to ensure that safe, affordable and clean systems of transport are available to all.’
Recognising the synergy between AirClad and themselves, the FIA contacted us directly through the relationship with Goodwood, and as a result of the subsequent conversations, we supplied their official stands in three of the XPO10x10, strategically positioned around the festival.
We have BIG plans ahead for next year, to see how we can make a giant leap in the industry, so watch this space or email us at firstname.lastname@example.org to find out more.