The thing with AirClad is that we never set out to challenge or disrupt the structures being used in the events industry. It was just obvious that the time had come to do something better.
We could see that the top brands and agencies wanted something better, which was not currently being offered. The work we had been doing with the Inflate Structures had helped us to see the patterns in what is needed at the core. Namely the following:
Solutions that are fast and easy to use, no one likes complicated fiddly products.
A Space to offer the platform to easily overlay all services, such as power, lighting, branding. The end space needs to look seamless.
Engineering beyond temporary. A solution that can be relied on in all weather.
And finally assurance and reliability.
We know in the premium events world everything must be delivered on time and in great condition. We built our own operations and serving division to ensure this.