NZ Franchise Launch

AirClad Go Global

Overview Mar 31, 2022 News, Press, Expro

After many months of work with behind the scenes working with Farrah Rose, Head of International Development of The Franchising Centre to help develop the AirClad X Franchise strategy, AirClad X have taken the first key steps to developing the brand on a global scale.

Franchising is a well-established and powerful business model – where budding entrepreneurs can buy into an existing, proven brand to create their own business. AirClad X franchises are independent business, run by individuals (or small teams), that are supported by the AirClad X brand and team and benefit from the years of experience and unrivalled structures that the company’s built-up.

AirClad X NZ Franchise Launch AirClad X NZ Franchise Launch

For this first  major step of our global expansion, we have been working with the team from the parent business, Event Structures NZ Ltd.

The new business franchise has been set up as in independent business with 4 key shareholders. Each shareholder will bring their own expertise and experience to the business and allows us to cover every aspect of running the new business from business management, client services, design, production & installation.

Rich Adams – Director AirCladX NZ (Franchisee) stated:

“Pretty elated to announce that we are launching AirClad X to the New Zealand market! We’ve been admiring these awesome structures for a few years now and after a lot of work alongside the team in the UK are able to bring AirClad structures to the NZ event industry.”

Our franchise model is designed to provide the maximum support possible to entrepreneurs, to help them realise their dreams of running a successful business. Franchisees get support with business planning, training, covering all necessary areas for setting-up and running an AirClad X Franchise and then on-hand support throughout the process.

Critically, franchisees also get their very our brand and marketing support and the expertise of our full team at HQ – a quality team who’ve built up years of experience and are on-hand to help our franchisees on their journey.

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Key members of the team have significant experience in the NZ events industry with a number of key contacts nationwide to call upon. All four members of the management have also worked together for a significant period of time and have a clear understanding of how the new business will operate.

We are pleased to welcome on-board:


Stuart McNeil – Director

With a background in senior sales & marketing roles within corporate organisations Stuart & his wife Louise began Brandstand 16 years ago and since then have grown it into one of New Zealand’s most innovative display and exhibition companies. This was achieved by a combination of organic growth and acquisitions of other complimentary businesses. Traditionally the company specialised in portable displays and print however as these markets have become more crowded it has adjusted direction to a more value-add business model that focuses on design and service. In recent years the business has invested heavily in technology including a new Oracle ERP system and integrated e-commerce website that it is hoped will form the platform for profitable growth into the future.

In 2007 Stuart also started Displays-2-Go in Sydney alongside the existing Manager, Phil Hine (Stuart is still a Director and shareholder of this company). Displays 2 Go is a close mirror of Brandstand, providing a similar range of products and services. The businesses even share the same ERP system and other resources such as the design function.

Rich Adams – Director

UK native Rich Adams is renowned for his impressive career executing multi-location/country roadshows, events & production across Europe and New Zealand. Rich joined Brandstand and set up Brand Productions following an already impressive career in Experiential & Event production.

Rich was formally director of one of the UK’s foremost Experiential agencies, Sense London. Prior to this he was responsible for multiple national (UK) & international roadshows touring much of Eastern Europe and high profile events, including the annual Virgin Staff party for 40,000 people.

On arrival in NZ Rich’s roles have seen him as GM at Experiential Agency BrandSpanking, Head of Production & Design at Orange Productions and Head of Experiential at Media giant NZME.

Senior Team

Dean Long  – Head of Design

Dean oversees all conceptual & graphic design at BrandStand & Brand Productions. A background in multiple disciplines of design from flat art to 3D conceptualization and product design, with experience in all areas from signage and wayfinding design in the Resort casino and hospitality industry to full scale exhibitions, activations, retail store design and bespoke campaigns driven FMCG projects.

Dean’s renders are often so realistic they are frequently taken as being actual photos!

Stan Tuhipa  – Production Manager

Stan is at the coal-face of many of BrandStand’s & Brand Productions’ projects – charismatic, hard working and beloved by our customers, he is the go-to guy for event delivery, production fabrication and installation.

His organization skills and technical know-how have seen BrandStand & Brand Productions consistently deliver high end displays & production.  Stan’s extensive network of suppliers & partners ensure we can find a solution to any request or issue.

The New Zealand current key clients include a range of direct & agency based relationships that the NZ team look forward to building upon: Panasonic, Dyson, Assa Abloy, Mediaworks, ANZ, ASB.

Nick Crosbie, Founder of AirClad X said:

A huge amount of work has been going on over the last 18 months to get us to this point. We are really happy to have found the team in New Zealand to build the brand and the business with, and are more than excited by the opportunities we have ahead.

Both Stuart and Rich have demonstrated a shared desire, passion and common ground in how to take AirClad X forward. We look forward to building the first of many Franchises with them.