Light Work with Lexus

The Standard of Amazing

AirClad help Lexus drive forward and unveil the next chapter of the brand, ‘The Standard of Amazing’. Set against the iconic backdrop of Thomas Heatherwick’s Vessel at Hudson Yards, the 2025 Design Pavilion by Lexus utilises an XPO10 DH4 to create an immersive experience that fuses innovation, design and sensory interaction. Part of this years NYCxDESIGN festival the Design Pavilion will be open from May 10 to 19.

This structure merges cutting-edge design with dynamic sensory elements highlighted by the spectral visual style of artist Nick Thomm. Offering a glimpse into the future of design and interactivity, the experience allows visitors to create individualized environments using light as their medium and their presence in the space as their muse, the energy they bring into the space influences this immersive environment. The XPO10’s modular design facilitated this sensory journey, demonstrating how architecture can enhance experiential storytelling.

AirClad’s commitment to innovation and design excellence was evident in every detail of the Pavilion. The structure not only provides a physical space but also embodies the creative spirit of NYCxDESIGN, leaving a lasting impression on all who experience it.