The Creator Series
We’re celebrating a major milestone, 30 years of design innovation, with the launch of The Creator Series.
This new video series dives into the story behind our work. From the early days of Inflate to the evolution of AirClad, and everything that’s shaped our journey in between. At the heart of it all is Nick Crosbie, our Founder and driving creative force, sharing insights, challenges, and the thinking behind three decades of pushing boundaries.
The Creator Series isn’t just about looking back, it’s about understanding the creative process, learning from experience, and exploring what it takes to keep innovating in an ever-changing world.
If you’re curious about design, creativity, or the future of adaptable architecture, this one’s for you.
Latest Episode 11: Challenge
Feeling the heat in Australia. How a project for Lacoste pushed the limits of inflatable design and engineering, and how this build—crafted with serious architectural ingenuity and rock-solid structural integrity—gave Nick an idea…
Episode 10: Belief
Delivering a uniquely mammoth project for Unipart at Goodwood Festival of Speed, caused Nick to dig-deep, and focus his energy on the power of perseverance, positive thinking and belief!
Episode 9: The Deal
Creating the unknown, and pushing the boundaries. A technically challenging project for Smirnoff, required a unique engineering approach, a leap of faith and a bold negotiation tactic!
Episode 8: Airflow
A move into the limitless world of large format cut and sew airflow structures. The creation of an office in a bucket, the first outdoor structures and projects for Dyson, Issey Miyake and O2.
Episode 7: Dip Mould
1997: A step away from INFLATABLES and into the world of DIP MOULDED products. The creation of ‘Mr & Mrs Prickly’, co-creating a back pack range with Craig Morrison and an iconic album cover for The Super Furry Animals.
Episode 6: Inflate
Taking the first steps into the world of business, with the iconic fruit bowl and egg hoop. A burst paddling pool. An approach from Alessi, and a party, with drunk guests and Inflatable thefts.
Episode 5: Influence
Nick talks about the design innovators that have shaped his design philosophy, stripping design down to a minimal form and the importance of DESIGN leading TECHNOLOGY, to the benefit of human connection.
Episode 4: Approach
Putting pen to paper. Nick takes us through his SAINT MARTIN’S sketchbook and some of his early ‘analogue’ design concepts, the design approach he uses to this day – plus a glimpse of the very first INFLATE logo!
Episode 3: RCA
Getting stripped to the bone creatively by the RCA – and becoming petrified by design.
Episode 2: Saint Martins
The peril of facing expulsion from Saint Martins, an inflatable portfolio, a floating television and splashing about in the pool with Chris Evans on the Big Breakfast…
Episode 1: Origin
It all started in 1989, a fateful trip to Barcelona and a copy of the INTERNI design book… Nick shares the moments that shaped his love of design and the designers that inspired him in the early days of his career.
Media Enquiries
Nick is available for interviews, commentary and insights on temporary architecture, event spaces, sustainable modular design and pretty much everything between.
