IWC
IWC schaffhausen
XPO10 x 12.5m
IWC Schaffhausen’s immersive pop-up event at Battersea Power Station celebrated their partnership with Lewis Hamilton. Managed by Provision Events, the event took place in an AirClad XPO10, chosen for its contemporary aesthetic and versatile design. Situated in the heart of the newly developed Battersea area, this unique setup created a dynamic and engaging environment that felt at one with the iconic, rejuvenated architecture.
Clear AirCells on the bespoke XPO10 helped to keep the event connected to the surroundings. Combined with a recessed fascia, the bespoke XPO10 created an engaging and welcoming experience for the hundreds of visitors, including some high profile VIPs.
This unique setup created a dynamic and engaging environment that felt at one with the iconic, rejuvenated architecture.
The exhibition featured Hamilton’s career highlights, including his 2020 Silverstone trophy and the 2019 Mercedes-AMG F1 car. Attendees were treated to an immersive experience, exploring the significant milestones of Hamilton’s journey with IWC and Mercedes. The event also included displays of limited-edition timepieces and motorsport memorabilia, offering fans a unique insight into the synergy between the legendary racer and the iconic watch brand.
Project design and experience by IWC Schaffhausen
Project management and operations delivered and installed on behalf of AirClad by Provision Events
Photography by Patrick Frost
