In 1995 Nick Crosbie founded a company and brand called Inflate. This brand became the vehicle of an evolution of his ideas over the next 11 years, which saw him designing small household products, trade shows and ultimately large outdoor event structures. The common thread was all these designs were based in inflatable technology. The rapid growth in demand for outdoor structures through high-end clients in the early 2000s led Nick to realise there was a gap in the market for a new type of mobile building system. But what would this look like?